The Journey to the World Stage

As Monogram’s Director of Coffee, Jill Hoff helps shape how we taste, evaluate, and share coffee through education and sensory development. In June, she won the 2026 Canadian National Barista Championship, earning her place representing Canada at the World Barista Championship in Panama City.

Competing at this level is a reflection of the expertise and dedication behind Monogram. With seven-time Canadian Champion Ben Put coaching Jill, her journey brings together years of competition experience, close relationships with world-class coffee producers, countless hours of tasting and roasting, and a team driven by a shared pursuit of excellent coffee.

How to Become the World's Best Barista

Episode 1

Episode 2

Episode 3